1

Dynamic Forecasts of New Product Demand Using a Depth of Repeat Model

Year:
1973
Language:
english
File:
PDF, 1.99 MB
english, 1973
2

Effects of Price and Advertising in Test-Market Experiments

Year:
1977
Language:
english
File:
PDF, 1.84 MB
english, 1977
3

Effects of Price and Advertising in Test-Market Experiments

Year:
1977
Language:
english
File:
PDF, 1.21 MB
english, 1977